Two Months / Six Months Industrial Training / Internship in Jodhpur for B.Tech, MCA, M.Tech, B.E., Polytechnic Students with live projects and 100% Job Assistance with top most companies.

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Digital Marketing Training

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Digital Marketing Training
Duration : 4-6 Months


Eligibility : BCA, B.Tech, Bsc.IT MCA, Msc.IT, M.Tech, PGDCA

IIP Academy Offer the Professional Course in digital-marketing for fresher as well as working professionals. We will provide you best quality training in digital-marketing. This course is basically for those students who want to became a Web Developer. At the end of the courses, students will be given Live Project Training. By doing this course, one can be employed in Software Development Company or can run their own business through Freelancing and many other.

Session 1 : Introduction to Digital Marketing
  • What is Marketing?
  • How we do Marketing?
  • What is Digital Marketing?
  • Benefits of Digital Marketing
  • Comparing Digital and Traditional Marketing
  • Defining Marketing Goals
Session 2 : Search Engine Optimization (SEO)
  • Introduction to Search engine
  • What is SEO?
  • Keyword Analysis
  • On-Page Optimization
  • Off-Page Optimization
  • Search Engine Algorithms
  • SEO Reporting
Session 3 : Search Engine Marketing (SEM
  • Introduction to paid ad
  • Display Advertising
  • Google shopping ads
  • Remarketing in AdWords
Session 4: Social Media Optimization (SMO)
  • Role of Social Media in Digital Marketing
  • Which Social Media platform to use?
  • Social media platforms – Facebook, Twitter, LinkedIn, Instagram, YouTube and Google+
  • Audit tools of social media
  • Use of Social media management tools
Session 5: Social Media Marketing (SMM)
  • What are social media ads?
  • Difference between social media and search engine ads.
  • Displaying ads- Facebook, Twitter, LinkedIn, Instagram & YouTube
  • Effective ads to lead generation
Session 6: Web Analytics
  • What is analysis?
  • Pre-analysis report
  • Content analysis
  • Site audit tools
  • Site analysis tools
  • Social media analysis tool
Session 7: Email Marketing
  • What is Email Marketing
  • Why e-mail marketing is necessary?g
  • How email works?
  • Popular Email Marketing Software's
  • Email Marketing Goals
  • Best ways to target audience and generate leads
  • Introduction to Mail chimp
  • Email marketing Strategy
  • Improving ROI with A/B testing
Session 8: Online Reputation Management (ORM)
  • What is ORM?
  • Why ORM is important?
  • Understanding ORM scenario
  • Different ways to create positive brand image online
  • Understanding tools for monitoring online reputation
  • Step by step guide to overcome negative online reputation
  • Steps to Build reputation online
Session 9: Lead Generation
  • What is Lead Generation
  • Lead Generations steps
  • Best way to generate lead
  • How to generate leads from – LinkedIn, Facebook, Twitter, Direct Mail, Blogs, Videos, Infographics, Webinar, Strong Branding, Media
  • Tips to convert leads to business
  • Measure and optimize
Session 10: Affiliate Marketing
  • What is Affiliate Marketing
  • How Affiliate marketing works
  • How to find Affiliate Niche
  • Different ways to do affiliate marketing
  • Top Affiliate Marketing Networks
  • Methods to generate and convert leads
Session 11: Content Marketing
  • What is Content Marketing?
  • Introduction to content marketing
  • Objective of content marketing
  • Content Marketing Strategy
  • How to write great compelling content
  • Keyword research for content ideas
  • Unique ways to write magnetic headlines
  • Tools to help content creation
  • How to market the same content on different platforms
Session 12: Mobile App Optimization
  • App store optimization (App name, App description, logo, screenshots)
  • Searched position of app
  • Reviews and downloads
  • Organic promotions of app
  • Paid Promotion
Session 13: Google AdSense
  • What is Google AdSense
  • How it Work?
  • AdSense Guidelines
  • AdSense setup
  • AdSense insights
  • Website ideas for online earning
  • Types of AdSense account
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For more details regarding Training contact us:
+91-926 969 8122, +91-856 108 9567
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